Agenda

The panel will explore the gap between a published story and its audience. How can the right communication strategies and tools support journalism in creating impact? How can these two disciplines work together to break the cycle of endless scrolling?

The discussion will focus on best practices in bridging this gap, by respectfully repackaging content, targeting and reaching the right audiences, and ensuring the effective dissemination of journalistic work. This session is particularly relevant in the digital age, where communication professionals play a crucial role in combating misinformation, engaging diverse and digitally overwhelmed audiences, and finding ways around the algorithm.

Speakers

Erin Stock

Deputy Vice President of Communications, International Center for Journalists (ICFJ)

Laura Ranca

Program Expert: Investigations and Training, Tactical Tech

Katerina Matsa

Director of News and Information Research, Pew Research Center

Moderator

Vasso Batsomitrou

Marketing and Communications Director, iMEdD